Article: Music videos go lo-fi as cash dries up
Found this report fascinating. Music video budgets are shrinking, while more home-made style videos are rising in popularity thanks to the YouTube effect.
“The business is changing radically. It does feel smaller, cheaper,” says veteran music video director Samuel Bayer, whose many clips include Nirvana’s “Smells Like Teen Spirit,” Blind Melon’s “No Rain” and Green Day’s “Boulevard of Broken Dreams,” which won six awards at the 2005 VMAs.
Later…
“I said, `We gotta go big,’” says Bayer. “`If I’m going up against an OK Go video with four guys on a treadmill that plays millions of times on YouTube, how can I do something that is the opposite of that?’”